I was tasked with solving any problem of my choosing in my Design Thinking class. I chose gymtimidation.

Within is a gym guidance app designed specifically for women who feel lost or intimidated in the gym. Rather than just handing you a workout plan, it walks you through the entire gym experience, showing you exactly how to use each machine, where to go, and how to train through personalised plans tailored to your goals.

The gap between women and gym machines is not an ability gap. It's a confidence one. Within addresses this through a £10/month subscription model that removes the guesswork from every visit, giving gyms a reason to partner while giving women an affordable, structured system that actually supports them.

Each machine has a QR code for in-the-moment guidance, and Momo, Within's AI assistant, is always available to answer questions, adjust plans, and support users in real time. Think of it as a personal trainer who never clocks off.

The brand identity and logo were created in Illustrator. Visuals and prototypes were built in Figma using the Double Diamond framework.