Overview
Chazaro Cigars is a Mexican cigar brand preparing to expand into the UK and EU markets. While the brand had a strong presence locally, its identity felt outdated for an international audience. The objective was to reposition the brand to align with a more contemporary, global market while maintaining its heritage.
Approach
I led the repositioning by redefining the brand's visual language and tone, ensuring it could resonate across cultures while staying true to its origins. This included developing a cohesive identity system that balanced tradition with a more refined, modern aesthetic.
Execution
I created comprehensive brand guidelines in Adobe Illustrator, delivered in both English and Spanish to support international consistency. In parallel, I designed a new WordPress website to reflect the updated identity and support the brand’s digital presence ahead of launch.
Status
The website is currently in development as part of the brand’s expansion into new markets.
